Case Study
How The Uptown Agency uses find
Joseph Alexander, CEO, The Uptown Agency
At a glance
- Founded 2017, Dallas
- Full-service brand, creative, media and PR agency, 20+ people
- Clients include Dr Pepper, GameStop, WeWork, The University of Texas at Arlington, Golden Chick and Alto
- Acquired Inc. 5000 agency RBA in 2024
- Launched Uptown Brands, an investment platform backing select clients, in 2026
About The Uptown Agency
The Uptown Agency was founded in Dallas by Joseph Alexander, who came from banking and venture capital, on one belief: marketing should be measured against business outcomes, not creative awards. The team of strategists, designers, producers, media buyers and PR operators has built and launched brands for Dr Pepper, GameStop, WeWork, UT Arlington and Golden Chick, and took rideshare startup Alto into Los Angeles. In 2024 it acquired RBA, and in 2026 it began investing in the brands it serves.
The challenge
Out of Home is part of Uptown's integrated campaigns, from university enrollment pushes to market launches. But answering a client's first question, "what are our competitors doing out there?", meant piecing together brand intel from a dozen sources, photos from the team and a lot of guesswork.
How they use find
- Pull up competitors' Out of Home campaigns by market, format and media owner before a pitch
- Compare creative side by side to sharpen a client's recommendation
- Ask media owners for campaign photos and examples in one place
- Export a plan file or share a report with the client
“We’ve spent years piecing together brand intel from a dozen sources. This puts it all in one place.”
The results
Competitive Out of Home intel now goes into Uptown's pitches and planning from day one. Market recommendations come together faster, and clients see what their category is running before they commit a budget.
