Product Update: Track the Agencies and Media Owners Behind Your Competitors

Knowing what a competitor runs is half the picture. Knowing who helped them run it is the other half. This update makes the agencies and media owners behind each campaign easier to follow in find.

What’s new

• Follow an agency or media owner the same way you follow a brand
• See every brand an agency has placed Out of Home for, grouped by category
• Filter a competitor’s campaigns by the media owner that sold them

New campaigns from the partners you follow appear in your feed as they are captured and matched, alongside the brands you already track.

How teams are using it

Brand teams use it to understand which agencies their competitors trust, and to benchmark their own partners. Agencies use it to see where a prospect’s current agency is strong and where it leaves gaps. Media sellers use it to find the agencies most active in a category before they pitch.

The update is available on All Access and Enterprise plans. Open any brand profile and look for the new Partners tab to get started.