The 2026 Out-of-Home Trends Report: What Brands Are Buying Now

Every year the mix of Out of Home shifts a little. Some formats gain ground, some markets heat up, and some categories discover the channel for the first time. This report looks at the patterns we see across the campaigns captured in find.

Three shifts worth watching

• Challenger brands are leaning on wallscapes and murals to look bigger than their budgets
• Digital formats are being used for short, tightly timed flights around launches and events
• More categories are buying several formats in one market at once, rather than one format in many

None of these shifts is new on its own. What stands out is how often they show up together, especially among younger consumer brands competing for the same shoppers.

What it means for planners

If your competitors are clustering in fewer markets with more formats, a thin national spread may get lost. Look at where your category concentrates, then decide whether to meet it head on or go where it isn’t.

“The brands that win in Out of Home rarely buy the most. They buy the clearest.”

The full report breaks these trends down by category and format. Request a demo to see how they play out in yours.