Why We Built find: Competitive Intelligence for Out of Home

In most media channels, competitive intelligence is a given. Search, social and TV all have tools that show who is spending, where and how. Out of Home, one of the oldest channels there is, has mostly relied on word of mouth and photos from the street.

The gap we kept hearing about

Brand teams told us they learned about a rival’s campaign from a colleague’s phone. Agencies told us they walked into pitches without knowing a prospect’s Out of Home history. Media sellers told us they were guessing which brands were even in market.

What we set out to do

• Capture Out of Home campaigns across markets and formats
• Match every creative to its brand, format, location and partners
• Make it searchable for the people who plan, buy and sell the channel

find by hellOOH now covers more than 100 countries and 2M+ inventory locations. We are still early, and the most useful ideas keep coming from the teams who use it every day.

“Out of Home deserves the same visibility as every other channel. That’s the whole idea.”